Pete writes:
Happy November Space Freaks,
For this month’s MarketWatch we’re going to focus on a
growing segment of collecting in the hobby: store displays. Now, the segment has been around for years
as a sub-genre that creeps into collections big or small. However, the past two years have seen
incredible growth in awareness of the segment. Much like mailers and proofs, displays are a growing segment not just
for focus collectors, but for casual collectors as well. We’ll review some of the big
display auctions in recent history, and show some of visually stunning
pieces that make this such as attractive niche of the hobby.
A major reason these have become so popular
lies in the fact that many collectors collect packaged items. So many of us are enthralled with the
classic Kenner imagery from packages, and while the outside of a box or the
cardback of a figure was supposed to be informational, the sole purpose of
these displays was to sell product! And
thus, Kenner put their best foot forward in making the displays for the products
sell the products themselves while reinforcing the success and excitement of
the movies -- something that’s really not that easy in a two-dimensional medium.
Displays come in all shapes and sizes: standalone cardboard
corrugates that sit on the floor, PDQ trays that sit on shelves, items that were
made to hang from the ceiling and even point of purchase items such as
shelf liners (or as many collectors refer to them, "shelf talkers"). Ultimately, there are a
plethora of different types of displays. The most common and popular among collectors because of their
availability and the fact that they were some of the most visually
appealing are the header displays. These cardboard creations either hung from
the ceiling or sat on the back of a corrugate or PDQ tray.
Store header displays are fairly unique in that most people
need something to house the items in. For more on framing or grading these
pieces, we recommend that you look to eBay, Rebelscum and the
Displays and Advertising Facebook group for more information on what some others in the hobby have
done.
One thing that must be remembered about this segment and any
segment of collecting is that condition has a huge impact on price and
value. When it comes to displays, there’s
a little give and take to that. We have
to remember that these were created to be discarded and many never saw a
residual value in them like the actual toys. Because of this, we see rare displays hold their value even with
condition issues. However, more common
displays like the Boba Fett Header lose the majority of their value when
damage is present. Because most of
these are cardboard, they are susceptible to many different forms of direct and
indirect damage due to environmental issues, poor storage conditions etc. It’s one aspect that makes this one
of the most rewarding, but difficult to collect segments in the hobby.
AUCTION REVIEW
Going in numerical order from high to low, our first display
is typically found much higher up the food chain. Here we have one of the two character
headers released for the Return of the Jedi toy line. This
is a two sided display and one of few that has a different image on each
side. Now, the piece itself is middle of the road in terms of
rarity, but being a header display that features two different sides, it’s
fairly unique and can demand up to $3,500 for a high quality example. The example we have here is far from
perfect. There are several spots of
wear along the edges on both sides as well as well as water damage along the
top. The realized price of $772 shows
that condition is even more important in this segment than in many others for
collectors. When you think that this
will more than likely get hung on a wall and that the framing or grading costs
are cheap, it starts to become a much less desirable piece.
Star Wars Boba Fett 21 Back Display Header - $1,595
eBay Auction Link
For those entering the hobby and specifically this niche, it’s
always good to remember that price is in some way shape or form tied to
condition. And that’s the case with our
next auction. The Boba Fett 21 Back Header is one of the most popular items in the category of store displays. Being part of a trifecta of Boba Fett
displays (Long Header and Bell being the others), this particular one is the
most common of the group. Even though it’s
the most common one, in good condition it can command between $3,000 and $5,000. Here we have a fairly beat up example that
still commanded a fairly strong price at $1,595. A great piece for a starter collector or
someone who is just looking for fair grade item.
Star Wars Toy Center Shelf Talker (Flat) - $999.99
eBay Auction Link
The next item up is a Toy Center Shelf Talker from the
original release. Now, this particular
piece is unique in that it’s never been used and more specifically,
never folded over. The piece looks to
be a perfect as it could possibly be. This is a really rare example as the Toy Center shelf talker in itself
is fairly sought after and an example like this is very difficult to find. Given that there were so many other pieces
for the Toy Center series, it hopefully went to compliment that
run.
Empire Strikes Back Collect All 48 Hanging Display - $4,055.55
(Auction Link Unavailable)
This next piece is really special. As the toy line grew and grew, Kenner did
something that is very rare in the toy industry: they continued to promote and
produce prior runs of characters in new packaging. By the time the 48 Back figures were on
shelves it was getting very difficult to fit all of those figure onto a display. And what did they do? They got creative and
designed a multi-sided hanging display that showed all 48 characters in the
series. This was a three-dimensional
feast for the eyes and very few have made it through to this day.
What’s really unique is that in Kenner fashion, they didn’t
just blast all the figures randomly onto the display. They used Kim Simmons-style photography to group the figures into their sub-families with the Hoth figures in one image, Bespin
in another, the Bounty Hunters in another and so on, with a another side
focused on the 9 new figures in the line. This truly was one of the best items from a visual perspective that
Kenner ever released.
As I mentioned, not many have survived to this day, and in
the case we’re presented with we have all the pieces, but its been cut down to
lay flat. Even with that in mind, the
display commanded an impressive $4K at auction on eBay.
Empire Strikes Back Collect all 41 Display - $4,200
eBay Auction Link
Our next display also hails from the ESB line. Here
we have the Collect All 41 character display -- one of the last displays to
feature all of the characters released in the line to date. As Kenner found out with this display, it was
getting more difficult to fit all the figures onto one display, so as we saw
with the previous auction they moved to a three sided format with the 48 Back
displays. Thus was the end of the two-dimensional full catalog displays with this item. Like many displays, this particular one are
few in total numbers in collections today, and like many it commands a high price
even with some condition issues as seen in the images.
Moving back to header displays, we’re treated with another
rarity from the ESB line. This header
for a toy bin is one of the few from the series to show an action shot, and they
fit a lot into it. You have AT-ATs (Pronounced @ @), shooting snowspeeders, rebel transports flying over head,
AT-STs thrown in there, and all of it taking place on Hoth and superbly
airbrushed to reinforce the action that is taking place.
This piece does have some wear to it, but is in overall good
condition and thus commanded a strong price of just under $5K, making it one of the more expensive Vintage
Star Wars pieces on eBay in the past year.
Earlier we were treated to a very unique unfolded header from
the Toy Center series of displays. The Toy Galaxy series is actually one of the
more common, but demand for good examples has always been high. Here we have an AFA-graded header from the
series which shows just how well they encase these items. Whereas proof sheets can be overwhelming to
be graded both in weight and size, headers -- especially bell headers -- fit nicely
into a smaller, lighter case.
This particular piece was part of the Sellersville auction
earlier this summer, and like most things in a true auction house commanded more
than what I believe we’d see it sell for on eBay alone.
One of the things that's interesting about displays and plays
out to some extent in the rest of the hobby is that in a lot of cases, the less intricate an item, the more desirable it is. While our last ESB header was detailed and
featured a great deal of depth and attention, our next item is one of the most
simple displays out there. This is the
ESB Collect Them All display, a three color (black, white and red) display that
is as simple and straightforward as anything in the Vintage line. This particular piece is fairly sought
after being one of the rarer headers from this era, however what makes this
auction particularly expensive is that this is a new, unused header
display.
Our last item of the month has several things going for and against it. Regardless, it’s the most expensive auction in our feature and
has everyone in the display collecting community buzzing. This is the ESB Collect All 32 backer
display.
This display was very short lived, as most know the number
of cardbacks changed more in the ESB line than with either the original Star
Wars or Return of the Jedi lines. Because of this there were a number of
variations of displays that supported the line. The 32 Back display has great
detail and like the 21 Back bell displays, it has a great way of displaying preexisting and new characters in the line.
Unlike the Boba Fett 21 Back Header we saw earlier, this isn’t
exactly the type of display most new collectors are going to jump into and although the
condition isn’t great, it isn’t horrible either. For many display collectors this is one of the last displays that most
will ever acquire and because of this, it was still able to command a very solid
price even in less than perfect condition.
I hope you enjoyed our update for this month, check back soon for our
review of Lili Ledy products in the market.
Wampa Wampa,
"Fratastic" Pete
