Showing posts with label Canada. Show all posts
Showing posts with label Canada. Show all posts

Thursday, May 21, 2020

'Chive Cast Blog Log Pod Episode 14 - Weird World of Kenner Coloring Books


Listen to this month’s Blog Log Pod to learn more than you could possibly hope to learn in a thousand lifetimes about Kenner vintage coloring books. We learn about Canadian variants, why kids don’t color inside the lines, and Skye drops a language BOMB on guest Ron Salvatore’s head. Plus Steve has a nice time, he’s on this episode too, like usual.


Loading the player...

DIRECT LINK DOWNLOAD
ENHANCED YOUTUBE VERSION

TABLE OF CONTENTS:
04:51 – Coloring Book Reminiscing
12:26 – SW Era Canadian Coloring Books
24:05 – Blue Snaggletooth and Prototype images in Canadian Coloring Books
28:12 – ESB Era Coloring Books (American and Canadian)
33:06 – Do Han and Leia hold hands before the meal?
36:59 – The Great Bespin Mystery Image!!! (Editors note: it was based on a McQuarrie painting, but it is still wicked weird)
41:56 – The “Metal” ESB Book
44:23 – ROTJ Era Coloring Books
50:34 – Wicket The Ewok and Ewoks Era Coloring Books
1:01:51 – Clint Garniss Frickin’ Rules.


READ THE ORIGINAL BLOG POST:

Thursday, July 18, 2019

The Canadian Star Wars Coke Promotion of 1978

Ron writes:

 In Canada, they made you take a math test just to participate in a soft drink promotion. Did you know this? I didn't -- until, that is, I read the below article by guest blogger Trevor Mcconville. You're probably thinking what I'm thinking: "There's no math in Star Wars!" Well, here's Trevor to argue to the contrary.



Trevor writes:

In the summer of 1978, Coca-Cola became one of the very first licensees to do a Star Wars-related beverage promotion in Canada. With an original end date of August 11, 1978, later extended to October 27 of the same year due to its success, the promotion entailed matching pairs of Coca-Cola bottle-cap liners for a cash return. The bottle-caps featured an etching of C-3PO on the top, with variations in either a "Coke" or "Coca-Cola" logo above, the same variations also found on the bottles themselves. The underside of the caps held a gray liner that could be peeled off to reveal a line-art portrait of your favorite Star Wars character.


The following eight liners were available in the range: Luke Skywalker, Princess Leia, Obi-Wan Kenobi, Darth Vader, Han Solo, Chewbacca, C-3PO, and R2-D2. Shown above is the set of liners, both bottle-cap variations, and a six-pack of the Coke bottles featuring the C-3PO caps.

Each character cap had a letter which indicated its rarity: Luke Skywalker "A", Princess Leia "B", Ben Kenobi "C", Darth Vader "D", Han Solo "E", Chewbacca "F", C-3PO "G", and R2-D2 "H". Found in 300-ml, 10-oz, 26-oz, and 1-litre bottles of Coca-Cola, each pair of caps yielded a different cash return.

A pair of C-3PO and R2-D2 could be found in every 24 bottles of Coca-Cola, yielding a return of 15 cents.

A pair of Han Solo and Chewbacca could be found in every 36 bottles of Coca-Cola, yielding a return of 25 cents.

A pair of Obi-Wan Kenobi and Darth Vader could be found in every 48 bottles of Coca-Cola, yielding a return of 50 cents.


A pair of Luke Skywalker and Princess Leia could be found in every 169 bottles of Coca-Cola, yielding the most profitable return of one dollar.


By far, the rarest item from this promotion is the Coca-Cola soda can. Known to have come in a 10-oz size, the can featured the same character images from the bottle-caps printed on the bottom of its interior; these could be matched in pairs for the same cash prize. Along with an advertisement for the promotion on the label, the can featured the Star Wars logo in both English and French.

Included in the promotion was a handful of paper material featuring the contest. Shown above is a small double-sided paper hanger that would have hung on three bottles of Coca-Cola found in a six-pack. It measures 6.5" x 8.8". The hanger advertised both the bottle-cap pairs and an offer allowing consumers to send away for a Star Wars poster for one dollar. The poster was the popular commercial poster featuring the art by the Hildebrant brothers, at that time available through Factors.



Seen above is the mini counter poster, measuring 8.5" x 14.5", and the larger poster measuring 27" x 16". The mini poster came in single and double-sided variants. The double-sided poster with the text on the back would have been kept at the counter with the store owner. The larger single-sided version came with two adhesive strips on the back, allowing it to be attached to a wall or door. The double-sided poster featured information concerning the promotion on its back. This information included "Here's How the Promotion Works", "What Customers Have to Do", and the infamous "Skill-Testing Question." Answering this question was the final task in completing your request to receive a cash return. Though I'm not sure why this was chosen as the final requirement, lucky participants under the age of 16 were permitted to receive help from a parent.


A much rarer paper item from the promotion is the small display poster printed on a much thicker cardstock, measuring 60.5 x 25cm. This was printed on thicker material to be used as a floor display in stores. It could take the beating of being stepped on.

With promotional material on the counter, shelves, floors, and door, this promotion is testament to the fact that by this time Star Wars mania had made its way into most aspects of consumer life. It also demonstrated that Coca-Cola was ahead of the game in taking advantage of the Star Wars franchise. Unfortunately, in October of 1978 this promotion came to an end. While Coca-Cola continued to sponsor food promotions in the United States throughout the Empire Strikes Back and Return of the Jedi eras, this specific promotion would not again see life in the regions to the north.

My sincerest gratitude to fellow collectors Jonathan McElwain, Clint Garness, Lance Worth, Scott Bradley, and Pete Vilmur for providing both images and information to this entry.

Friday, February 15, 2019

'Chive Cast 95 - Canadian Coconuts


After speaking with Skye and Steve about collecting and the Great White North, Toby Black and Chris Porteous share their amazing interview with the production manager for all Star Wars toys in Canada, Gord Warren. You will learn a lot from this interview with one of the people actually responsible for getting the toys into the hands of children. We have a great Lightning Round and sudden death overtime MarketWatch on the 95th 'Chive Cast.






Loading the player...

DIRECT LINK DOWNLOAD
ENHANCED YOUTUBE VERSION

TABLE OF CONTENTS:
06:29 – The 'Chive Cast List of Enemies
09:20 – Toby and Chris join the show to talk about Canadian Collecting
21:18 – The Amazing Gord Warren Interview
40:10 – MarketWatch with Toby and Chris
01:01:11 – Lightning Round with Chris and Toby
01:20:52 – Outro

Images courtesy of Chris Porteous and Toby Black


Show Note Links:

Saturday, August 11, 2018

'Chive Cast Blog Log Pod Episode 8 - Puzzles and Gobblers


This episode features Kenner Puzzles in the US and Canada from 1977 to 1979. Ron Salvatore joins to discuss his article and Canada’s Greatest Know-it-All Scott! Bradley Bradley jumps in to talk about the Canadian versions. We learn about the mysterious disappearing rebels from the medal ceremony, the meaning of “electric mauve” and a Canadian food promotion featuring monstrous gobblers. All this plus a little discussion of the Archive Party at the end of the show on the eighth “Blog Log Pod.”





Loading the player...
DIRECT LINK DOWNLOAD
ENHANCED YOUTUBE VERSION

TABLE OF CONTENTS:
06:31 – Common Misconceptions about Kenner in 1977
09:40 – Irwin toys selection process
10:17 – Why no Indiana Jones in Canada
11:45 – Kenner Board Games (and why Ron hates them)
13:41 – Skye’s Gazebo Story
16:10 – Electric Mauve! (Puzzle talk begins in earnest)
18:10 – Second Series Puzzle
21:42 – Kenner Sucked at non-Toy products
25:26 – Kenner needed more photos!
27:14 – The Problematic Space Battle Puzzle
28:50 – The Victory Celebration.  Disappearing rebels.
38:43 – Where were these things made?
42:23 – Which Star Wars Scene represents Online Dating?
45:55 – Hard to Collect?
46:26 – Luke and Leia Weird Image
47:30 – Banta! Banta!
47:58 – Corridor of Lights (A new focus is born!)
51:47 – Canadian Puzzles Discussion begins
52:58 – Irwin Sucked at non-Toy products
53:50 – Canadian exclusive puzzles (Stormtroppers)
55:03 – Boring Canadian Exclusive Puzzle
55:43 – Death Star Exclusive Puzzle
57:26 – 1995 Han Penis-finger Puzzle
58:07 – Skye’s inevitable language segment
1:00:28 – Irwin Breaks the Language Law!
1:02:28 – Alpha-Getti Gobbler and Promotion
1:09:05 – Schneider’s Bacon and Wieners Promotion in Canada
1:17:00 – Archive Party IV Details

READ THE ORIGINAL BLOG POSTS:

Monday, July 30, 2018

Canadian Headaches: Parker's Star Wars Puzzles

Ron writes:

 A few weeks ago I published a post on Kenner's line of jigsaw puzzles of 1977 through 1979.

Canadian collectors of the late '70s also had the opportunity to purchase Star Wars puzzles. In Canada, however, puzzles weren't marketed by Kenner Canada; rather, they bore the logo of the company's affiliate, Parker.

Their boxes also bore the French term for "jigsaw puzzle," "casse-tete," which I believe means something like "headache" if translated literally.

Is this the only Star Wars toy named after an actual ailment? Does Prune Face count?


You might recall that Kenner's initial assortment of puzzles came in boxes that were uncharacteristically colored. Some were blue and some were a shade that I dubbed "electric mauve."

One of the fun aspects of the Parker puzzles is that they all came in fruity-looking boxes; none sported the familiar black-and-silver deco scheme that we now associate with vintage Star Wars products of the 1970s. This makes them worth seeking out, especially if, like me, you enjoy the funky head shop quality of those blue and mauve boxes.

I'm not going to devote much space to discussing each puzzle. For the most part the photos speak for themselves. And, generally speaking, the Canadian puzzles repeated the American ones in terms of design.

You may, however, notice a few slight discrepancies. For instance, note that the puzzle depicting the Sand Person features a picture that has been flipped through the vertical axis. On the U.S. puzzle the business end of that gaffi stick was on the left rather than the right side of the image.


The image showing Luke leaning in to make out with R5-D4 was similarly flipped on the Canadian version.


Although, like their American counterparts, the Canadian puzzles came in 140- and 500-piece types, the 140-piecers came in blue boxes that were vertically oriented while the 500-piecers came in electric mauve boxes that were horizontally oriented. The American line wasn't nearly so regimented.

Curiously, the electric mauve puzzle boxes featured the Parker logo on their fronts while the blue ones did not.

Note that the Canadian puzzle depicting the medal ceremony is once again flipped relative to its American counterpart.

Incidentally, no "extended box photo" variation of this puzzle was released in Canada, meaning that none of the Parker boxes depicted those two stick-in-the-mud-looking guys whom my co-blogger Yehuda Kleinman calls Rosencrantz and Guildenstern.


Another flipped image relative to the U.S. was in evidence on the box of the puzzle depicting the Rebels' spacecraft inside their secret base.


In my post covering the American products, I noted that the Sand Person puzzle was the only one to use an image featured on Kenner's action figure blister cards.

The Canadian line adds one more: the Canuck Stormtroopers puzzle employed a photo that will be familiar to toy collectors who've pursued the carded figures. The photo on the puzzle, however, retained the original background, airbrushed out on the action figure packaging, and was flipped through the vertical axis.

If you look closely you'll see that the title of the puzzle was misspelled on the box.

Yes, you've been introduced to the Stoom Trooper. Now meet the Stormtroppers.

Oh, I've gone and buried the lede. The Stormtroppers puzzle is of interest in large part because it was not released in the States. It was a Parker exclusive.


Here's another Canadian exclusive.

Do you think this is the least exciting photo used on a Star Wars puzzle? I do. Maybe that's why Kenner didn't release a puzzle featuring this image?

I thought this was the only puzzle released by Kenner or Parker to lack a title printed on the front of the box, but Scott Bradley has pointed out that the box does have "Luke - C-3PO" printed in black text at the bottom left of the image.


The third and final Canadian exclusive was this puzzle, titled "Death Star." It featured a pretty unusual composite image of X-Wings and Darth Vader's TIE Fighter zooming around in space.

Did this image appear anywhere else? It strikes my eye as pretty unique. Shoot me a message or post in comments if you've seen it on another product or in a publication.


What about variations?

Well, I'm glad you asked.

The only one I'm aware of concerns the trademark notice, which on at least some puzzles appears stamped onto the reverse of the box rather than printed within the graphical overlay on the side.

Which puzzles exhibit this variation? Was the error corrected? I'm not sure. But these are questions to keep in mind while pursuing these items. This particular instance occurs on the Space Battle puzzle, which was one of the earliest designs released by Kenner in the States. It's possible that this issue affected only the earliest of Parker's puzzles.



As mentioned above, Canada saw the release of three unique puzzles.

But that's not all the puzzle uniqueness bestowed upon our excessively polite friends to the north. They also benefited from a promotion that allowed the consumers of Alpha-Getti to mail away for two different puzzles.

Marketed by Libby's, Alpha-Getti was a pasta product that was shaped like letters. Presumably, this allowed children to spell out a ketchupy "help me" should they be forced to eat it by the giant sea anemone that served as Libby's mascot.


In case you're wondering, Alpha-Getti has no connection to Ceti Alpha V, where Khan was banished to live out his final years with no one to keep him company but some gross ear worms and those sidekicks who looked like extras from a post-apocalyptic aerobics video.


According to our friend Scott Bradley, the man responsible for the essential Canadian Star Wars Gallery:
Libby's Canada sponsored a mail-in offer in 1978 for two of the Canadian Parker Star Wars puzzles - R2-D2 & C-3PO as well as Han & Chewbacca. Consumers would send in $1.25 (plus provincial sales tax where applicable) as well as two labels from any size can of Libby's Alpha-Getti for each puzzle requested. The offer came on cans of three different sizes - 8 oz fl/227 ml, 14 oz fl/398 ml and 19 oz fl/540 ml. Oddly enough, this promotion almost never took place. From the book: "Star Wars: From Concept to Screen to Collectible" pages 114 and 116 (Stephen J. Sansweet, 1992, Chronicle Books): 
Lucasfilm's interest in promoting only healthful foods also led to an initial turndown in 1977 of a Canadian promotion featuring an offer for a Star Wars puzzle on labels for Libby's Alpha-Getti, a canned spaghetti product. Libby's appealed, noting that its product was "a regular menu item for patients at The Hospital for Sick Children in Toronto." A compromise was struck. The promotion could proceed if Libby's also ran it on labels of an even more nutritious vegetable or tomato juice product.
Maybe those kids were sick because they were eating Alpha-Getti?

By the way, I'd love to acquire one of these Libby's cans. So if you have one that you don't need, please let me know!

And if you get a chance, head over to Scott's website, where he has lots of information on Canadian products, including the puzzles discussed here. Scott helped me out on this post by providing photos of the Libby's can and the Canadian puzzles that I don't have in my collection. Thanks, Scott!


Here's a chart I put together showing all of the Canadian puzzles. The years are approximations.

That's all I have on puzzles. Does your head ache yet?


Update 7/30/2018

Food collector Jonathan McElwain was kind enough to send me the below scans of several Alpha-Getti labels: specifically the 8 oz, 14 oz, and 19 oz examples, as well as a close-up of the puzzle offer.

Enjoy. And thanks, Jonathan!








Update: 8/1/2018

Pete Vilmur figured out the source of the odd composite image used on the Parker "Death Star" puzzle: Kenner's Destroy Death Star Game!


And Steve Danley noticed that the same image is present on one of Kenner's in-pack catalogs from the late '70s.