Tuesday, February 27, 2018

Toy Fair 2018: The Return of Hasbro!

Steve writes:

 Our regular Toy Fair correspondent Yehuda Kleinman returns for a report on this year's offerings in New York.




Yehuda writes:

For  over a century, Toy Fair has been an annual weekend event that takes place in New York City. Open to press and industry personnel only, the event is used by toy manufacturers from around the world to introduce their upcoming projects for the following year.

Kenner first debuted their lines of Star Wars toys to the world at Toy Fair in the late 1970s and early 1980s, with iconic releases including the introductory Early Bird Package and the infamous and unproduced rocket firing Boba Fett.

Having covered Toy Fair for the past several years, I often wondered what it might have been like to have previewed a toy that would be an industry changer. This year, Hasbro accomplished that with their Jabba's Sail Barge produced for the 3.75 inch action figures line.


The nearly five foot toy is brilliantly crafted and includes details from the movie, including a shackled Hammerhead prisoner skeleton and a stuffed and mounted baby Rancor in Jabba’s throne room. There are also functioning portal shutters for battle scenes.

I was fortunate to meet up with Mark Boudreaux, Hasbro’s senior principal designer and creator of the Sail Barge. Mark has been with Kenner and then Hasbro for over 40 years and is responsible for creating every Millennium Falcon toy ship produced by the company.

Mark and his team worked closely with Lucasfilm to produce a scaled screen accurate model with endless playability. There are multiple removable panels to access the interior of the Barge, which was designed with internal connecting passageways so figures can move through different sections of the toy without leaving the play environment. The ship boasts 2 cloth sails which include the intricate supports seen in the film.


Changes Mark developed included a Lucasfilm approved cockpit for the ship (since it was never designed for the film) and an upper deck with open gratings to allow overhead lighting to penetrate to the lower deck. The ship will be packaged with vintage styling.


It’s not only the size and scale of this the Sail Barge that makes it a industry changer, it is also the way that Hasbro has planned on financing the project. Despite the demand, until this point large-scale projects of this kind where far too financially risky to produce. To combat this concern, Hasbro has created a platform called HasLab to crowd fund the Sail Barge. The monumental toy is priced at $500 including shipping to United States direct from Hasbro. However, the toy will not be produced unless 5,000 people pre-order it before April 3rd, 2018. If this project is successful, Hasbro plans on releasing other fantasy projects also crowd funded through the HasLab platform.

Also from Hasbro this year is an adorable interactive plush Chewbacca with accelerometers that allow the toy to react to motion and touch.


As has been tradition, Lucasfilm has limited the amount of information available for the latest project, which this year is the stand-alone movie Solo. The film is scheduled for release on May 25th and Lucasfilm is holding back most information about the movie until mid April. There were a few notable exceptions displayed.



On display was a prototype of a 3.75" inch scaled pristine and (pre?)modified version of the Millennium Falcon (to be piloted by a much younger Han Solo). The ship has blue striped details and cleaner lines than the more familiar "higher mileage" version.

Also shown were new incarnations of familiar characters as well as some new additions for the upcoming film, including a nice line of large size action figures.








LEGO


Lego announced three new Star Wars sets for the first half of this year. For the film Solo, Lego offered their version of a hot-rodded Millennium Falcon featuring a retractable roof which reveals a less than familiar interior, including what appears to be a lounge with a bar.






Lego also released an updated Yoda’s Hut playset as an Original Trilogy offering and covered their bases with a Clone Trooper set to represent the Prequels.




Lego preformed extremely well with the Star Wars line winning two Toy of the Year (TOTY) awards last year. The first was for their Ultimate Millennium Falcon (the largest Lego set ever produced) and the second award was for their large size BB-8 model.








MATTEL


Mattel presented two beautiful diecast models in their “Elite” series which included a meticulously sculpted miniature TIE Fighter as well as a very detailed Millennium Falcon.






The company also introduced a new line of small diecast vehicles with oversized characters called "Battle Rollers." The line spans every Star Wars movie era and the toys are meant to be collected, raced, and crashed.


The line even comes complete with a Darth Vader Collectors Case.


Continuing their popular line of Star Wars character cars, Mattel debuted four more cars including Chewbacca, IG-88, Han Solo, and Lando.



GENTLE GIANT


Extending their usual product lines, Gentle Giant presented new premium Boba Fett and 4-LOM figures along with a series of new maquettes for The Last Jedi.


They also showcased a new line of collectible miniature lunchboxes which are miniaturized reproductions of classic vintage lunchboxes as well as unique different designs. In Gentle Giant style, they are incredibly detailed and include an accurate mini thermos and instructions printed on the inside of the lunchbox.


Further branching out, Gentle Giant gave their take on the enamel pin craze with a new line of Star Wars pins which will be available later this year.







FUNKO

 

Funko introduced a new line of apparel and accessories with Star Wars motifs in a couture style. The line includes Porg wallets and Ewok handbags.


UNCLE MILTON

The education-based toy company Uncle Milton has combined paleontology and Star Wars into a fun and unique type of fantasy toy.


With approval of Lucasfilm, Uncle Milton has designed skeletal structures for the many different Star Wars creatures throughout the galaxy. These skeletons are embedded into sandstone or a soft clay and are carefully excavated and assembled. There is also a line of different skulls from many species of alien. The next wave is scheduled to include a Porg.




UBTECH

Ubtech, an artificial intelligence company has developed a mini humanoid Stormtrooper robot that is controlled remotely through an application and has ability to interact and learn. It’s design is reminiscent of the Japanese bootleg robots from the late 1970s which also had giant oversized Stormtrooper heads.



METAL EARTH

Finally, Metal Earth debuted four new model sets for The Last Jedi including a Resistance Bomber, a Resistance Ski Speeder, an AT-M6, and Kylo Ren’s TIE Silencer.


Thursday, February 22, 2018

'Chive Cast 88 - Commando Love


Love reigns supreme over the 'Chive Cast when Skye and Steve host a round table of Rebel Commando connoisseurs comprised of Chris "What's in the" Botkins, Stephen "Sward" Ward, and Chris "Special" Leddy. We cover it all, from mock-ups, to blueprints, to Presto Magix, to mini-rigs. For the first time in years we really go deep to understand what makes a focus collector concentrate on one character and why. "Ron Ron" Salvatore joins us as well to talk about the devastating Commando Acetate Sculpt and defines what a "Plaster Cast" is. All this plus many extended heart-warming meditations on the meaning of our hobby in this month's Vintage Pod.



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TABLE OF CONTENTS:
02:01 – Show Intro
07:13 – Skye’s Movie Thought
10:30 – Flip the Script – Captain Jode
18:35 – Skye-Ku
25:00 – Skye’s New (Dumb?) Focus Collector Classification System
30:56 – Love Segment
31:27 – Bob Martinazzi Love
35:36 – Tessa Love
38:35 – Empire State Collector Club Love
43:13 – Skye and CAS Love
56:00 – MOC(k) is Love
57:13 – ICCC Love
58:01 – Star Wars at the Movies Podcast Love
1:01:27 – Vintage Rebellion Love
1:04:03 – Nugget From the Archive (Acetate Sculpt with Ron Salvatore)
1:25:29 – Vintage Vocab (Plaster Micro Mold)
1:39:52 – Rebel Commando Round Table Introductions
1:44:09 – The C-Team Intro Song (Why do you collect Rebel Commando?)
2:01:18 – Stephen Ward’s ToyShop talk
2:17:34 – Molded Face a Thing?
2:20:19 – Rebel Commando’s Odditys
2:25:05 – Endor Forrest Ranger Talk…really?
2:30:28 – One Dollar Vilx MarketWatch (Rebel Commando Competition)
2:46:19 – (Three-Way) "So be it" Lightning Round
3:02:32 – Unloved (Presto-Magix)
3:05:55 – Outro




















Image Sources and Show Note Links:

Sunday, February 18, 2018

Star Wars Community Digest Issue #2


Tommy and Yehuda write:

 As always, the Star Wars Community Digest is your place to get summaries about what's going on in the Star Wars collecting community across all of the Facebook groups and forums (well... those which want to be a part of this series of articles, anyway). Please be aware that many of these are closed Facebook groups, which means you will need to join them in order to read the conversations.

If you would like your community to be a part of this feature, please let us know. We are always happy to include additional groups/forums in our summaries, but be aware that not every group can be featured every week.

In any case, lets get right down to it and get everyone caught up to date on what they may have missed last week...


Collector Bob Martinazzi Passes Away

Bob Martinazzi

Luke Jedi focus collector and friend of the Star Wars Collectors Archive, Bob Martinazzi, passed away early last week. As such, a lot of threads and conversation were dedicated to memories of Bob and the impact he had on the hobby.

His friends and family have the deepest condolences of the entire Star Wars Collectors Archive editorial staff. This hobby and this world are a darker place without him. He will be missed.

Bob was interviewed in Episode 76 of the SWCA's Podcast, The Chive Cast Vintage Pod.

Threads about Bob:
Thread in the Return of the Jedi Group announcing his passing
Rebelscum thread discussing his passing


The Display Group Gives Away a Bunch of Awesome Store Displays

The Star Wars Displays and Advertising Group gave away a bunch of awesome displays.

It's not every day that a group gives away a couple thousand dollars worth of collectibles, but that's just what the Star Wars Displays and Advertising Group did last week. The rules of the contest were simple: reply to the thread with a picture of a display or advertising item in your collection and you'd be entered. Then 7 random winners were chosen, and they won some surprisingly awesome stuff! Will Grief did not skimp on the prizes, that's for sure. 

The full thread can be found here: Store Display Giveaway Thread

If you are unfamiliar with the prizes, further reading on some of them can be found here on the Star Wars Collectors Archive:
12 Action Figure Display Bin Header
ESB Shelftalkers


A Set of 3-Packs is Showcased in the IC

Well, there's something you don't see every day.

David DeMarchis casually posted this image to The Imperial Commissary Group last week, showcasing his complete collection of 3-packs, as well as a variety of other vintage multi-pack rarities. There's really not much else I can say about this image, so I'll let it speak for itself.

The full thread can be found here: Beautiful Toys

Additional reading on the Archive:
Three Packs

Return of the Jedi Tri-Logo 4-Pack
German POTF 3-Pack
Canadian Sears Exclusive 7-Pack of Figures
Empire Strikes Back 6-Pack (red)
Empire Strikes Back 6-Pack (yellow)


Buried Treasure from the Palitoy Factory in Leicestershire

Companies are often left with an odd dilemma when they produce more product than the market demands. The company has to decide if it is more cost efficient to liquidate the remaining merchandise or to toss it. 

Toy companies have often sent their unwanted overstock to landfills for dumping. This has caused the occasional fearless collector to embark on a stomach turning archeological dig.

It may seem to be an impossible task to dig up any vintage toys from a landfill and have them be recognizable and in condition to be collectible.

But it has happened before. In April of 2014, video game collectors went on a pilgrimage in New Mexico to a landfill. It had long been rumored that the Atari company dumped nearly one million copies of a rare video game cartridge featuring E.T.

The collectors were able to locate and unearth collectible quality examples with a unique allure (and smell). A recent thread in the Jabba's Court Vintage Star Wars Collectors Group discusses the issue. It has been reported from multiple sources that the Palitoy company, who was the manufacturer of the vintage Star Wars action figures in the United Kingdom, dumped their overstock regularly in a landfill in Leicestershire. 

Anyone want to grab a shovel?

The full thread can be found here: Palitoy Buried Treasure

Further reading:


First Images of a Bootleg Store Display for ‘70s Puffy Psychedelic Magnets

So puffy...so psychedelic...so bootleg.

A previously undescribed and unlicensed counter top store display was recently discovered in a find highlighted in the Star Wars Displays and Advertising and Star Wars Bootlegs and Knockoff Collectors groups. The display features puffy vinyl Star Wars themed magnets with groovy stylings. The set includes multicolored versions of the X-Wing Fighter, R2-D2 and in the bootleg tradition, unrelated characters including Ming the Merciless.

The full threads can be found here:

Additional reading on the Archive:


Questions Continue about the Bucket Coin Find

The continuing saga of the Bucket Find.

As you might recall from our last issue, there was a find of Power of the Force coins, among which were a lot of rarities. The coins weren't in the best condition though, showing a variety of damage and some were even spray-painted silver. The thinking the week before last was that the find was good and the coins were legitimate. Last week, however, there were growing concerns about the find and whether or not the coins are all authentic. The Star Wars: POTF (Last 17) Vintage Collecting Group discussed a recent auction for a Darth Vader coin from the find, which was won by a member there and then closely examined. He shares his findings with the group, which seem to call the entire find into question.

The full thread can be found here: The Bucket Find Part 2

Additional reading on the Archive:
SWCA Coin Gallery


Engineering Pilot 3-Pack in GDE

3-Pack Engineering Pilot

Collector Christopher Caswell posted pictures in the La Guerre des Etoiles Group of an amazing item in his collection: an engineering pilot of the ESB Rebel Set 3-pack. Owning a 3-pack is a tough enough task and they're grails for most collectors, but to own a pre-production sample of one? That's even more impressive!

The full thread can be found here:
3-Pack EP

Additional reading on the Archive:
A nice description of what an engineering pilot is and what it was used for.


A Collector Rediscovers the Diverse Vintage Keshigomu Figures from Japan





As the Star Wars mythology permeated the international social fabric in the late 1970s, the characters from the film were rapidly turned into collectibles by many toy manufacturers. Japan, which is known for its unique and imaginative toy lines, had just been introduced to a very successful new type of toy collectible.

Keshi (or Keshigomu) translates to rubber or eraser. They are small unarticulated rubber figures depicting characters from popular themes.

Hundreds of different Star Wars-themed Keshis exist in multiple colors and several scales. Two of the largest Keshigomu manufacturers in Japan were Takara and Maruka (many American children of the 1980s may remember the M.U.S.C.L.E. type of Keshi figures released by Bandai).

Recently, a collector took a chance on a couple of Keshis and a nice discussion ensued in the Star Wars 12 Backs and Early Vintage Collectors Group.

The full thread can be found here:

Further reading on the figures can be found in this old thread from the Rebelscum forums:


The Diverse World of Star Wars Food Collectibles:
A Discussion of Some of the Coolest Food Premiums in the Galaxy


From Cereal Boxes to bottle caps, collectors in the Star Wars: The Empire Strikes Back Vintage Collecting Group discussed their favorite Star Wars Food related collectible and posted pictures from their collections!

The full thread can be found here:

Additional reading on the Archive:


One of Four Alamo Drafthouse Cinema X-Wings Saved by a Collector


Alamo Drafthouse Cinema is a domestic chain of movie houses that provide food, unique giveaways, and fun experiences to moviegoers.

Four specially designed photo-op X-Wing cockpits were produced for the release of The Force Awakens, complete with helmets and a functioning hatch.

A lucky collector was able to bring one home at the end of the promotion and documented his fun journey in a thread in the Star Wars Displays and Advertising Group.

The full thread can be found here:

Further reading:


Rebelscum Shares Its Most Emotional Moments

The magical moments of collecting Star Wars stuff.

Sometimes as collectors we get so preoccupied with getting the next great piece or tracking down some lost grail, that we forget to cherish all of the cool moments we've had in this hobby. The vintage section of the Rebelscum Forum had a thread last week which invited collectors to share those "magical moments" which make collecting so much fun. 

The full thread can be found here: What is the Most Magical/Emotional Moment You Have Had Collecting?


Our Star Wars Community Digest Time Capsule Thread for this Issue: 
The list of proofs available for after-hours trading at C2...

Take a moment to process this picture.  The article can wait...

There are a few seminal moments in the vintage collecting hobby: The Earth Toy Mall hardcopy find, the 1993 Las Vegas Store Display Auction, the Men Behind the Masks tour (one of the first times collectors from across the country met up in person), etc. Moments in time which are known and talked about by collectors who weren't even there to see them. The Celebration II Proof Sale was one of those occasions.


Basically, a collector decided to sell his proof cards at a room sale during Celebration II in 2002. While that might not seem especially memorable, the collector in question was Steve Denny and his collection of proofs was a significant percentage of the total number of vintage Star Wars proof cards in the world!


That sale is a sale which will be remembered as long as people are collecting Star Wars toys. And thankfully, all of the threads related to it still exist. Denny was also interviewed on our podcast in Episode 83: Thousands of Prototypes: Steve Denny Story Time.

Further reading:
The list of proofs available for after-hours trading at C2...
What kind of prices were the Denny/Flarida proofs fetching?
Pictures from the Denny / Flarida sale
wish i saw the C2 Denny/Flarida sale coming

Sunday, February 11, 2018

Star Wars Community Digest Issue #1

Tommy and Yehuda write:

 With the size of the online Star Wars community growing larger every day, we feel like collectors are missing important conversations. Where once they could stay up-to-date by reading a single forum or newsgroup, now they have to juggle a couple dozen different Facebook groups and several competing forums. With that in mind, we thought it might be nice to provide a way to bridge that fragmentation.

Every couple of weeks, we'd like to provide a sort of directory for collectors, pointing out the important conversations or sales which happened all across the online SW world during that period. These recap posts will serve as condensed guides to what's going on in the community that week so that collectors can quickly see what conversations they need to take part in. In order to do this, we intend to get permission from the various mods and admins of those groups to select threads which struck us as especially interesting and worthy of being pointed out to the rest of the community. We will summarize them here and provide a link to the original thread so that everyone can participate in conversations they missed or read up on topics they'd like to know more about. This isn't to say that these are the only interesting threads in the groups during that period of time or that the groups/forums we're monitoring are the only places to have meaningful discussion, just that they're the threads we felt best fit our project and the groups which let us know that they would like to be a part of the articles. Please be aware that many of these are closed Facebook groups, which means you will need to join them in order to read the conversations.

If you would like your community to be a part of this feature, please let us know.

With that out of the way, let's move on to looking at what happened in the last couple of weeks...


Ride-on Speeder Bike Display Turns Up


Todd G Iganti recently posted pictures of a new addition to his collection in the Star Wars Displays and Advertising Group. While it's not always news when a collector gets a new piece in his/her collection, in this case, it is. Todd got the store display for the Ride-On Speeder Bike Pedal Car and tells the story of how he acquired this grail item and the really interesting story behind the previous owner. As it turns out, the gentleman was 91 and an inventor!  

It's always nice when a collector is able to get the #1 item on their want list, but it's even better when it's this rare and there's a cool story behind it.  
 
Todd's Speeder Bike Pedal Car Display Thread

The full thread can be found here: Ride-on Speeder Bike Store Display Thread

If you want further reading about the promotional display Todd acquired, you can see a nice collection of art and production materials related to it on the SWCA: Pre-Production Material Related to Speeder Bike Ride-On Toy Promotion


The Bucket Find: An Important Vintage Power of the Force Coin Find Yields Rare but Damaged Touched Up Coins

Bucket Find Coin

A large collection of vintage Power of the Force coins were found in a bucket at a yard sale and were subsequently offered for individual sale on eBay. The find -- now termed the “bucket find” -- yielded multiple examples of some of the rarest coins from the set including examples of the Skiff coin and AT-AT coin.

On arrival, some of the coins had an odd surface finish and this raised concerns about the newly discovered coins' authenticity. After discussion and review on the Power of the Force Coins Group, the coins were found to be authentic, but unfortunately the seller had painted some of the more corroded examples to make them appear in better condition.

The full thread can be read here: Bucket Find Coins

Additional reading on the Archive:

Everything About Biker Scout


This thread in the Star Wars: Return of The Jedi Vintage Collecting Group 1983 - 1985 had a simple purpose: to share information, not pictures. The goal was to tie together the knowledge of the whole group to create one thread which would have all of the information about collecting Biker Scout items that anyone would want to know. 


The responses are genuinely interesting, particularly since it's cross-referenced with the Star Wars: The Dark Times Collecting Group and the Rebelscum forums.

The full thread can be found here:
Everything About Biker Scout


A Generic Appearing Space Board Game form Greece Turns Out to be a Rare Star Wars Bootleg

Greek Bootleg Board Game Thread

The cover of this Greek UFO vintage board game showcased on the Star Wars 12 Backs and Early Vintage Collectors Group (A New Hope 1977-79) Group gives a hint to its origin with the familiar silver double racetrack design used by Kenner toys for their Star Wars line. The remaining cover graphics like on many bootleg toys have been changed to an unidentifiable design likely to avoid legal action.

Beneath the thinly veiled disguise is a bootleg version of Kenner’s “Escape from the Death Star" game, complete with images and characters taken directly from the film.

The full thread can be found here: Bootleg Greek Board Game Thread

Additional reading on the Archive:


A Rare Model Trem Darth Vader Figure Variant Find Leads to a Detailed Discussion on Model Trem Figure Variations

Model Trem Darth Vader

Before the Brazilian toy company Glasslite was able to secure the legal rights for the production of Star Wars action figures in the late 1980s, a line of unlicensed Star Wars action figures was produced by a company named Model Trem. This line of unique bootleg figures were manufactured out of painted lead and resin and exhibit a folk art appearance.

The limbs were attached to the torso of the figures in a variety of ways, mostly with varying kinds of rivets. This has lead to well recognized variations within the line.

A recent find of an unusual Darth Vader Model Trem bootleg figure with an unarticulated head lead to a detailed discussion in the Star Wars Bootleg and Knockoff Collectors Group on the figure line and its variations.

The full thread can be found here: Model Trem Figure Thread

Additional reading on the Archive:
Archive Special Feature: Model Trem


Who is the Expert on...?

Who is the expert on...?

The Jabba's Court - Vintage Star Wars Collectors Group 1977 - 1988 group recently had a very interesting thread which asked a seemingly simple question: who is the expert on a given figure? The replies acknowledged a lot of awesome collectors, ranging from old-timers of the Usenet era to collectors who didn't really participate in the community until the rise of Facebook. While it could have easily turned into a popularity contest, it instead reads like a directory of knowledgeable people who would be willing to help answer someone's question on a given figure, mixed with some healthy discussion of "old school vs new school" collecting.

The full thread can be found here: Experts


Spanish Droids and Ewoks Cassette Turns Up


It's always interesting when something new turns up, and that's just what happened on the Star Wars Records and Tapes Group. While other Droids and Ewoks cassettes have turned up with bootleg art over the years, this is apparently the first time this particular variation has been seen. While the price it brought on eBay was considered too high by the group ($91), there's no denying it's a neat piece. 


The full thread can be found here: Droids and Ewoks Cassette

Additional reading from the Archive:
Please check out the SWCA for more information on Droids and Ewoks items.


Our Star Wars Community Digest Time Capsule Thread for this Issue: Official ROTJ Info. (**spoiler**)
ROTJ Thoughts Before the Movie is Released

On February 21, 1983, user "mitccc!jfw" logged onto the net.sf-lovers newsgroup -- on what would one day become the Internet -- and posted his thoughts on a Lucasfilm presentation in Boston put on by the New England Science Fiction Association. One of the key moments of the convention for him were the then completely unknown images and statements in the presentation about Return of the Jedi, which was still 3 months from release.

His ideas about the movie and what it might contain make for interesting reading 35 years later.

The full thread can be found here: Official ROTJ Info. (**spoiler**)

Wednesday, January 31, 2018

Wonder No More: The Star Wars Bread Promotion of 1977

Ron writes:

 I visited Jonathan McElwain in the summer of 2016. I can assure our readers that he has one of the best food-related collections out there. Consequently, I'm happy that he's agreed to share some of his knowledge in a blog post devoted to the Wonder Bread promotion of 1977. Let's hope he'll return in the future with some additional posts about this fascinating area of Star Wars collecting.



Jonathan writes:

One of the earliest food promotions for Star Wars involved a set of trading cards distributed inside bread bags. Commonly known as the Wonder Bread promotion, this promotion involved at least two brands of bread, but more on that later.


The premium involved in this promotion was a set of sixteen trading cards. The card fronts feature now familiar marketing images bordered in black, while the plain white backs include the card number and a brief written description. Twelve of the cards featured characters, while the other four cards featured ships. Interestingly, some of the character cards include the actor’s name below the character’s name, while others don’t. The named actors correspond with those who received billing on movie posters and other promotional materials (Hamill, Ford, Fisher, Cushing, and Guinness). There is nothing on the card fronts or backs to identify their association with the bread promotion, but each card bears a 1977 Twentieth Century-Fox Film Corp., Inc. copyright on the back.


In Star Wars: From Concept to Screen to Collectible, Steve Sansweet shares that “Star Wars trading cards were stuck in more than sixty-five million loaves of Wonder Bread.” That is a pretty staggering number when you consider the short-lived nature of the promotion and the fact that the population of the United States was somewhere in the neighborhood of 220 million people in 1977. Sansweet goes on to say that “General Mills promoted Star Wars cups, kites, cards, and stickers on twenty-five million cereal boxes.” Based on these numbers, the bread promotion dwarfed all of the cereal promotions from this early time period combined.

The bread promotion was tied into a larger promotion that involved the giveaway of an awesome customized Star Wars Toyota Celica.

According to Star Wars: The Original Topps Trading Card Series, Volume One -- specifically the Afterword authored by Robert V. Conte -- Twentieth Century-Fox was anxious to propel the domestic box office numbers for Star Wars past the $200 million dollar mark before the end of 1977. According to the same source, the licensing fee was waived in exchange for a commitment to have the bread cards on store shelves by late September of 1977. The expiration dates printed on surviving bread wrappers range from early October to early November, so it seems likely that the commitment was met (or very nearly so).

Charles Lippincott has shared a wealth of information about the early days of promoting Star Wars on his Facebook profile in recent years. Information about the bread promotion shared by Lippincott has included the following:
  • The bread cards were designed by John Van Hammersveld, who also created the artwork used on the displays.
  •  The cards were proofed in late July and early August 1977, which aligns well with the cards being on shelves in the Fall of 1977.
  •  Twentieth Century-Fox was aware of large-scale unauthorized print run(s) of cards being sold to dealers.

The cards were distributed inside bags of bread, one card per bag. The cards were inserted directly into the bags, without any sort of wrapper to protect the card. To this day, the cards remain plentiful, inexpensive, and readily available in nice condition. This availability most likely stems from the later unauthorized additional print run(s) that Fox was combating.


As alluded to earlier, there were at least two brands of bread involved in this promotion: Wonder Bread and Braun’s Town Talk Bread. Both brands were, at the time, owned by ITT Continental Baking Company, Inc. Wonder Bread was widely available throughout the United States as a popular enriched (fortified) white bread. Although ownership has changed in the ensuing years, Wonder Bread remains on store shelves in the USA today. Braun’s Town Talk Bread was a popular brand of white bread available in the Pittsburgh, Pennsylvania region. It is possible that there were other regional bread promotions, but I’m not aware of any evidence of this.

The bread bags (wrappers) are collectible and quite scarce, in comparison with the plentiful bread cards. Saving bread bags wasn’t unheard of at the time. My parents re-used them to line our not-so-waterproof snow boots. Whether re-used for some utilitarian purpose or not, the vast majority of bread bags were promptly tossed out with the rest of the garbage.


There are many known variations of the bread bags (wrappers) for the obsessive collector to pursue. These variations include differences in varieties, sizes, ingredients, printing characteristics, numbering, and union labeling.


- Varieties: Wonder Bread was available in at least eight varieties:  Big, Country Style, Giant, Jumbo, Regular, Small, Standard Large Loaf, and Thin.



 - Sizes: Many of the varieties were available in several different sizes (weights) and, overall, the breads ranged in weight from 12 to 30 ounces.


- Ingredients: While the basic recipe for Wonder Bread is consistent, a few of the ingredients in the bread loaves vary. While many of the wrappers tout that there are “no preservatives added,” some of the wrappers lack this marking and these breads utilized calcium propionate as a food preservative. Several wrappers are for Kosher bread. The Kosher bread used vegetable shortening, unlike the rest of the breads which used lard for shortening.


- Printing Characteristics: The majority of bags are mostly white, subdivided into about an equal split of bags with printing applied to white plastic film and bags with printing applied to clear plastic film. A couple of the bags note that Wonder Bread is the Official Bread of Disneyland. These bags are certainly one of the earliest Disney/Star Wars cross-promotional items.


- Numbering: The wrappers have small identifying numbers on the back sides of the wrappers, just below the nutritional information. These numbers may represent different bakeries. However, it seems more likely that they represent a region or possibly different printers. The numbers on known wrappers are 00113, 00118, 00125, 00127, 00138, 00140, 00401, and 00700.

- Union Labeling:  Many of the wrappers bear the seal of the Bakery & Confectionery Union, but some lack this labeling meaning, presumably, that those loaves were produced by non-unionized bakers.


I am aware of 20 different Wonder Bread wrappers, but with so many variable attributes, there are surely more variations to be found. There most certainly would have also been Braun’s Town Talk bread bags that touted the inclusion of the bread cards, but the limited distribution of that regional brand compounded with the disposable nature of bread wrappers has made finding them elusive.


There are also some attractive store displays associated with this promotion. The Wonder Bread shelf talkers and danglers are quite common, as far as vintage store displays go. The pole sign is a bit less common, while the poster is much less common. Shelf talkers, danglers, and posters do exist for the Braun’s Town Talk brand, but are much tougher to track down than the companion Wonder Bread displays.

Monday, January 29, 2018

"The Most Unstable Craft in the Fleet" - Star Wars and Epcot's Cranium Command Attraction

© Disney, All Rights Reserved

 Tommy writes:

 In 1989, the Epcot theme park in Walt Disney World opened the "Wonders of Life" pavilion. This would be the area of the park which focused on health and the human body. Located just north of the Horizons show building (the current location of "Mission: Space"), the pavilion was a huge indoor space consisting of several different but related attractions.  Guests could race through the human body on Body Wars, which used the same ride system as Star Tours to simulate the experience of rescuing a miniaturized Elisabeth Shue from someone's blood stream. They could learn about sex from Martin Short (not a joke) in The Making of Me, a film which was so controversial to Disney's largely family audience that it required a warning sign to be posted in front of the theater. For our purposes though, we will be concerned with an often overlooked show inside the Wonders of Life: Cranium Command.

"Buzzy" (© Disney, All Rights Reserved)

Cranium Command followed "Buzzy," the pilot of an adolescent boy's brain (called "the most unstable craft in the fleet"). Guests met Buzzy in an animated pre-show, then were ushered into a theater with different screens forming the shape of a human head.

Cranium Command theater (© Disney, All Rights Reserved)

It was Buzzy's job to listen to the various organs of the body (mostly played by SNL comedians of the era) being projected onto those screens, and make command decisions.

The goal was to teach guests how complicated the human body was and how hard your brain has to work in order to function. In other words: this was the attraction you sat through while your older brother or sister was having fun riding Body Wars.

While the attraction is largely forgotten by most people today, there was one aspect to it which should interest Star Wars fans. When Buzzy was boarding his human head in the animated pre-show, his commanding officer dumped all of the things young boys liked inside it. Among them: Coca-Cola, Ariel the Little Mermaid, swimsuit magazines, dinosaurs, candy, the space shuttle, and little images of an X-Wing, R2-D2, Stormtrooper, an AT-AT, and C-3PO.

Stormtrooper and X-Wing
C-3PO
The head of an AT-AT

It's important to remember that this ride opened in 1989, during one of the darkest periods of the Dark Times between the Original Trilogy and the release of the Special Editions. Adding Star Wars imagery to things was by no means a regular occurrence. This was the first time Star Wars had appeared inside a Disney ride since Star Tours opened 3 years before at Disneyland, and was the franchise's first appearance inside a Walt Disney World attraction (WDW's version of Star Tours wouldn't open for a few months more. (Although, technically 3PO and R2 appeared on the hieroglyphics wall inside the Indiana Jones scene in the Great Movie Ride, which opened a couple months before Cranium Command, but that was in the actual Indy movie, so it's debatable if it was Disney adding it on its own or merely presenting the scene as LFL filmed it.)

So, you can find Star Wars references in the oddest of places.

After years of only operating seasonally, Cranium Command closed its doors forever in 2007, along with the rest of the Wonder of Life pavilion. These days, the building usually sits entirely empty except for a couple months a year when it's used for Disney's Flower and Garden Festival. The Cranium Command theater is still there though, empty and silent. But it spent 18 years filling young boys heads with images of Star Wars.

If you'd like to join Buzzy and his friends, you can watch footage of the ride here.

Thursday, January 11, 2018

'Chive Cast Blog Log Pod Episode 5 - Famous Auctions


"Fratastic" Pete, Skye and Steve discuss many important Vintage Star Wars auctions over the last 20 years with "Ron Ron" Salvatore and Chris Georgoulias. We briefly mention several auctions which we will return to at a later date, but go in depth on the following events:

-The 2002 Celebration II Collector Track Auction
-The 2007 Celebration IV Charity Auction (and the great Lucasfilm Marketing Dumps)
-The 2011 The Boba Fisher Auction somewhere in Pennsylvania
-The 2008 Premier Collectible Auction in San Diego, the greatest and most important Vintage Auction there has ever been and ever will be.

Finally, we discuss the 2017 Hakes Auction which could be a harbinger of things to come. Wait, how many tens of thousands of dollars?  Have a listen and learn how the hobby we love has recently become "Auction House Worthy." Plus...plumbing supply warehouse selling vintage?!


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TABLE OF CONTENTS:
05:41 – "Fratastic" Pete joins the show and discusses the 2007 Lucasfilm Auction
10:59 – Chris Georgoulias joins the show
14:19 – Celebration II Collector Track Auction
17:05 – The DiCaprio Auction
20:15 – Discussion of Celebration III Lucasfilm Marketing Dump (featuring books and animation cels) and the later 2007 Lucasfilm Marketing Dump
24:50 – Celebration IV Charity Auction revisited
26:30 – The Plumbing Supply Warehouse that used to sell merchandise directly from the Lucasfilm archives
29:36 – Boba Fisher: the man and the auction
54:21 – The 2008 PCA San Diego Auction, The Biggest and Best Vintage Auction of all time
01:24:07 – Hakes Round One


Show Note Links: